What is PPC?
Pay per click
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Pay Per Click (PPC)
Pay Per Click (PPC) is a highly effective online advertising model where you pay a fee each time someone clicks on your ad. It is a fast-track way to bring visitors to your website, bypassing the slower process of organic traffic through SEO.
Think of it as paying a small fee to skip the queue and get instant visibility.
At Gentoo, we offer a bespoke social media marketing service tailored to meet the unique needs of your business.
Managed ad campaigns
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How Does PPC Work?
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Ad Placement
PPC ads appear in premium positions, such as search engine sponsored links or relevant websites. For example, searching 'Ski Gear' on Google might display ads for top retailers at the top of the results page.
Bidding
Advertisers bid on keywords related to their product or service. When users search for these terms, an auction determines which ads appear. Your bid reflects how much you're willing to pay for each click.
Ad Quality
It is not just about how much you bid - platforms like Google also consider your ads relevance and Quality Score. High quality, relevant ads can achieve top positions even with lower bids.
Landing Pages
Every click takes users to a tailored landing page designed to encourage specific actions - whether it is making a purchase, signing up for a newsletter, or contacting your business directly.
Cost Per Click
Costs vary based on keyword competitiveness and industry. For example, industries like insurance or legal services often have higher click costs than less competitive markets.
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Why Choose PPC?
Unlike SEO, which can take time to generate results, PPC provides instant visibility. With PPC, you can:
Target specific demographics, locations, and even time frames.
Generate traffic as soon as your ads go live.
Control your budget and measure performance
with precision.
At Gentoo, we tailor every PPC campaign to your unique business goals, ensuring you get maximum impact from every click. Let us help you take your business to the next level with targeted, results driven advertising.
Unlike SEO, which can take some time to see results, PPC ads can start driving traffic as soon as they go live. We call this instant visibility.
You can choose to display ads to specific demographics, locations, and at specific times to meet your targeted audience.
