From the Blog
13
October 2025
The power of the Inbox: Why newsletters still work
by Nicole Dempster
With so many platforms competing for attention, you might think that email newsletters are outdated. The truth is, they are more powerful than ever. While social media posts come and go in seconds, a well-crafted newsletter lands directly in your customers inbox – a space they check every day.
That direct connection makes a newsletter one of the most effective ways to build loyalty, share updates, and generate sales. They are not about shouting louder than the competition; they are about nurturing a consistent conversation with people who actually want to hear from you.
Why Businesses Shouldn’t Ignore Newsletters
Email marketing continues to deliver one of the highest returns on investment of any channel. According to industry reports, every £1 spent on email marketing can generate over £30 in return.
That is because newsletters are:
- Cost effective – There is no huge ad spend required.
- Personal – You are speaking to someone who has already shown interest by subscribing.
- Measurable – You can see exactly what works, from subject lines to clicks.
- Long Lasting – Your email list is an asset that you own, not a rented space like social platforms can be.
